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Checklist to create an effective Google Adwords campaign

Posted on | March 25, 2013 | Comments Off on Checklist to create an effective Google Adwords campaign

  1. Use “ad sitelinks” to display links to pages on your website at your ads
  2. Use Location, Call and Social extensions to even greater visibility and space.
  3. Remove negative words like free, tutorial, template, download, trials etc from your ads
  4. Check the CTR to understand whether people are clicking your ads when shown to them
  5. Work on the landing page to ensure that it delivers what the ads said
  6. Use Adwords Conversion Tracking and Google Analytics to track conversation

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